Kasey Carpenter

Program Manager III - Plano (DAL) - 2359919 : Plano, TX : Temporary

Wed, 01 May 2013 21:00:04 EDT

• Manage Global Channel Enablement Program(s)
• Conduct research on competitive program offerings and compile business reviews with key stakeholders
• Proactively work with the Channel Marketing Team to build the channel communications strategy and support the VP of Channel Sales and Operations with presentation materials and content for public channel events
• Engage theater sales, marketing, and program leads to obtain feedback, ensure program knowledge transfer, and effective operations
• Work with cross functional teams, such as, sales, finance, marketing, and operations to successfully launch and monitor channel programs.
• Conduct Quarterly Business Reviews with cross functional teams to obtain both qualitative and quantitative feedback on channel enablement program
• Make recommendations to business to improve program

QUALIFICATIONS/EDUCATION:
• 10+ years in Channel Program Management or Channel Enablement
• Business acumen to build and market a channel program, including providing intelligence on program performance, improvements, marketing, promotion, analytics, and business reviews.
• Experience in building enablement programs to support both sales & technical pre-sales and post-sales channel individuals, including building training curriculum, measuring the success of the enablement offerings
• Ability to work with cross functional teams, such as sales, finance, marketing and operations to successfully launch and monitor new programs
• Good understanding of industry standard channel programs, including certification models, trainings, NFR, rebates, deal registration, etc. Other necessary skills
• Executive level communication skills
• Good verbal and written communicator
• Advanced knowledge of Microsoft Excel, PPT, Word

SR .NET Technical Lead III : Santa Clara, CA : Temporary

Thu, 09 May 2013 16:30:04 EDT

Analyze, design, implement and test new features primarily using the following technologies:
Must Have:
C#, ASP.NET, AJAX, XML, SQL Server, WCF

Nice to Have:
XSL, JavaScript, CSS, Silverlight, WPF.

Participate in requirements reviews, design reviews, and code reviews to program project requirements. Consult with project lead on identification of problems and suggest solutions for the resolution of coding issues. Participate in and drive improvements of the quality assurance process. Level III is Senior with 5-7 years of Experience

Sr Marketing Communications Specialist : San Jose, CA : Temporary

Tue, 16 Apr 2013 12:00:04 EDT

Our client, the market-leading producer of storage technology solutions, is looking for a Sr Marketing Communications Specialist to join their team in San Jose for a 6 month contract.

As the Marketing Communications Specialist, a key member of the Outbound Marketing team, you will be responsible for developing and executing marketing communications programs for the storage and networking businesses.

You have a passion for storytelling and the skills to distill complex subjects down to crisp, concise messages that communicate the business value of our storage and networking solutions. You're as comfortable in social and online media as you are in traditional media, and your passion for communicating drives you to find new ways to reach your audience and maintain a constant cadence of messaging.

You'll design and carry out the campaigns that communicate those messages, and demonstrate results with solid measurement and metrics. You will also be responsible for nurturing relationships with marketing contacts at our ecosystem partners that help achieve our mutual goals.

Skills:
- Eight to ten years of broad and deep marketing communications experience have equipped you with the tools to reach your audiences.
- You have run successful campaigns in traditional, online and social media, know how to create programs that drive sales and build a brand, and know how to get results.
- You must be conversant with the technologies and solutions and be able to craft and articulate messages and campaigns that resonate with the target audience.
- Prior work experience in the semiconductor industry, especially storage semiconductors, strongly desired.

Key talents include strong written and verbal communication skills, ability to lead efforts even without explicit authority, strength in strategic thinking and planning, knowledge of how to engage both traditional and social media, and a data-driven approach to campaign design.

You know how to create coalitions to develop and execute a strategy in support of business goals, with minimal supervision and in an environment where multiple projects are in-flight at any given time.

Additional communications experience in a field such as public relations, events, co-marketing and/or MBA desired.
Education: You possess a Bachelor's in Marketing, Journalism, Public Relations, or a related business field.

ADDITIONAL INFO
• This is a 6 month, full-time, onsite, W-2 contract position located in San Jose, CA
• This position is eligible for full benefits including a low premium, zero-deductible health care plan, 401(k) plan, dental and vision.

AQUENT is a firm that offers content design and development, marketing, and creative services solutions. For more than 20 years, we have helped provide outsourcing and staffing solutions to clients across the globe. We're a minority-owned business, committed to maintaining professional quality with a personal touch.

Marketing Data Product Owner : San Jose, CA : Talent Bridge/Temp-to-Perm

Tue, 14 May 2013 12:30:04 EDT

This role requires a unique combination of technical and interpersonal skills. The company’s continued migration to a service-based business approach to product delivery means that more, varied data will be available to drive decisions. Guiding the integration of these data sets from a technical and business impact perspective form the core set of responsibilities for this position.  The primary objective of this position is to support this transition by working in a consultative manner with various technical and marketing teams to better understand which data/sources are required to support decisions on key business objectives.  

Responsibilities:
• Identify and enhance current understanding of data supply chains and source systems 
• Assess and recommend how data should be normalized around a set of generalizable business rules  
• Partner with technical teams to develop technologies to feed of BI tools and reporting efforts 
• Guide the development of data stewardship process for historical data and ad-hoc decision support requests which can be easily and quickly referenced  
• Work in a consultative manner with BU/Marketing-teams to help facilitate the interpretation of delivered data / metrics 
• Seek to reduce “information access costs” by making information and insights created easily accessible and immediately actionable 
• Establish go-forward processes to integrated new data sources easily and quickly 
• Partner with technical teams to build ongoing technical data operations processes 
• Adopt a “customer-centric” approach to data deliver to better understand how business teams interact with data platforms, and develop and implement recommended solutions

Qualifications/Requirements: 
• Understanding of marketing processes 
• Experience working with “big data” platforms, or very large datasets 
• Knowledge of data structures, with a working knowledge of database design  
• Business process and marketing communications & measurement.
• Education Level - Bachelor's Degree
• Experience - 7 to 10

ADDITIONAL INFO
• This is a 12 month, full-time, onsite, W-2 contract position located in San Jose, CA
• This position is eligible for full benefits including a low premium, zero-deductible health care plan, 401(k) plan, dental and vision.

AQUENT is a firm that offers content design and development, marketing, and creative services solutions. For more than 20 years, we have helped provide outsourcing and staffing solutions to clients across the globe. We're a minority-owned business, committed to maintaining professional quality with a personal touch.

Email Marketing Specialist : San Jose, CA : Temporary

Mon, 13 May 2013 19:00:03 EDT

Our client, the market-leading producer of storage technology solutions, is looking for an Email Marketing Specialist to join their team in San Jose for a 6 month contract.

The Email Marketing Specialist will be responsible for:
- Daily Email staging & QA using the Eloqua tool
- List loading, including updating of key fields
- Compiling reports using Eloqua Insights tool
- Documentation of existing Eloqua forms on company site

Skills:
- Working knowledge of Eloqua or similar email marketing platform tool
- Experience with database hygiene, list loading, and segmentation
- Familiar with email marketing best practices
- Comfortable with basic HTML and Excel
- Detail-oriented with ability to multi-task

ADDITIONAL INFO
• This is a 6 month, full-time, onsite, W-2 contract position located in San Jose, CA
• This position is eligible for full benefits including a low premium, zero-deductible health care plan, 401(k) plan, dental and vision.

AQUENT is a firm that offers content design and development, marketing, and creative services solutions. For more than 20 years, we have helped provide outsourcing and staffing solutions to clients across the globe. We're a minority-owned business, committed to maintaining professional quality with a personal touch.

Freelance Copywriter : Beautiful Downtown SF! : Temporary

Wed, 24 Apr 2013 20:00:02 EDT

Our client has a need for a Marketing Copywriter with 4-7 years of experience who will partner with various stakeholders in their Global Marketing and Product Marketing departments. Please note that this is NOT an Ad Copywriting role. You must have the required experience to be considered for this role. Specific experience writing long form content for a B2B technology audience is requested.

In this exciting role, you will be working on a wide variety of projects, including (but not limited to)
 Blog posts (strong editorial voice)
 Marketing collateral (case studies, product marketing materials, one sheets, audience stories, etc)
 Online Campaigns
 Social Media posts and updates

In addition to previous experience, you will also be:
 Flexible
 Positive, can do attitude
 Passionate about the work you do and our client
 Ability to concept and write quickly, with final copy turned in within 24-48 hours
 Ability to work well with a team, without a lot of hand-holding

If this sounds like you, PLEASE send me your resume and writing samples for immediate consideration!

Business Analyst (IT) III : Santa Clara, CA : Temporary

Tue, 23 Apr 2013 11:30:03 EDT

Our client, the world’s largest dedicated security technology company, is looking for a Business Analyst to understand and represent stakeholder needs, interpreting high-level requirements into functional specifications to ensure product deliverables meet customer requirement for a portal migration project using content management system.

Essential Functions:
Requirements Gathering and Management →
• Work with stakeholders and subject matter experts gathering business and technical requirements from customers to define product content and help formulate and manage the project scope.
• Produce analysis deliverables including “as-is' and “to-be' workflow, use cases, requirements and business rules.
• Enter the business analysis deliverables into the requirements repositories
Develop and Follow Standards
• Work with other business analysts to follow and adhere to standards for requirements gathering and documentation.
• Suggest refinements to the existing analysis standards as needed.
• Utilize the defined requirements gathering and analysis standards to produce business analysis deliverables.
Communication and Support →
• Review analysis deliverables with development team prior to the design phase. Actively work with technical architect and dev leads to form a solution.
• Provide the development team with subject matter expertise throughout the development lifecycle.
• Validate design and solution proposals with business by working with the development team to provide proof of concept of proposed solutions.
• Provide input to preparation of training materials and system documentation.
• Provide status on analysis deliverables in weekly analyst meetings.
• Identify and communicate project risk to the PM and BA Team as it is discovered in each project phase.
• Perform testing as needed.
• Perform and support user acceptance testing as needed.
• Perform other job-related tasks as needed.

Required Applications Experience:
Content Management System (Teamsite preferred), Web Portals (.Net preferred) , Content Migration, Search application, Mercury QC or other bug reporting systems, Microsoft Office (PPT, XL, Word, Visio).
Skill set includes Communications, attention to details, being an SME, team player, collaboration, documentation, process diagrams etc.

ADDITIONAL INFO
• This is a 4 month, full-time, W-2 contract position located in Santa Clara, CA.
• This position is not eligible for telecommute or offsite work

AQUENT is a firm that offers content design and development, marketing, and creative services solutions. For more than 20 years, we have helped provide outsourcing and staffing solutions to clients across the globe. We're a minority-owned business, committed to maintaining professional quality with a personal touch.

Marketing Specialist III : Santa Clara, CA : Temporary

Wed, 17 Apr 2013 12:00:05 EDT

Our client, the world’s largest dedicated security technology company, is looking for an Email Marketing Executor/Specialist for a 6 month contract position onsite in Santa Clara.

As a B2C Email Marketing Executor, you will be focused on planning, scheduling, and sending online communications to the existing customer base, which include email and other messaging tools. This requires coordination with internal team, external agencies, and contractors. The primary goal is to acquire, retain and convert customers.

Key Responsibilities:
• Manage overall email execution calendar
• Send and execute all manual campaigns
• Work with agencies to create, develop and code email campaigns
• Keep abreast of and maintain expertise in online marketing.
• Engage with cross-functional team to define usability requirements and product based messaging for partners.
• Work with strategic partner accounts to maximize revenue potential.
• Identify new business and revenue opportunities.
• Sales support – Strong communication skills

Required Experience, Skills & Education:
• Strong analytical ability and spread sheeting capabilities is a must. Extensive web marketing or online marketing experience/knowledge is required to be considered for this role.
• At least 5 years consumer marketing experience, preferable in an online transactional environment.
• At least 3 years experience in developing and managing online marketing programs.
• At least 3 years experience in managing partner accounts/working in a business development role/managing third-party relationships.
• Demonstrated ability to create programs that increase revenue and generate customer acquisition, conversion and retention.
• Excellent project management as well as interpersonal and organizational skills.
• Proven verbal, written and presentation communication skills.
• Direct marketing or additional channel marketing experience.
• Experience in marketing roles with OEMs is a plus.
• Bachelor’s Degree required

Preferred:
• Experience with Strongmail email platform
• Experience with structure dynamic email templates through the use of content blocks
• Experience in working with a global marketing team

ADDITIONAL INFO
• This is a 6 month, full-time, W-2 contract position located in Santa Clara, CA
• This position is not eligible for telecommute or offsite work

AQUENT is a firm that offers content design and development, marketing, and creative services solutions. For more than 20 years, we have helped provide outsourcing and staffing solutions to clients across the globe. We're a minority-owned business, committed to maintaining professional quality with a personal touch.

Marketing Program Manager : Santa Clara, CA : Temporary

Thu, 25 Apr 2013 16:00:02 EDT

Our client, the world’s largest dedicated security technology company, is looking for a Marketing Programs & Communications Manager in Santa Clara.

As the Marketing Program Manager, you will be responsible for managing the development of a broad range of assets, communications vehicles, and marketing programs to support the organization. Leveraging a strategic understanding of business unit requirements, target audience profiles, and related program plans, the Marketing Programs Manager works collaboratively with a diverse team to create and manages cross-organizational, integrated marketing programs. You will become a content expert on information related to business unit and audience needs – and as such drive the content strategy for internal clients.

RESPONSIBILITIES:
Program Planning:
 Work with internal clients to create strategic plans and implement marketing programs to raise awareness of and interest in our solutions.
 Provide recommendations on and development of hi-level, integrated programs (print, digital, social) that include deliverables such as thought leadership content, core collateral, webcasts, and interactive tools
 Assist in developing strategy for web pages -- driving content planning and review process (reviewing existing web pages and assets for most current messaging, marketing effectiveness, and possible re-purposing.)
 Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences, particularly as part of fully integrated campaigns.

Content Strategy:
 Work closely with product and channel marketing teams to translate business goals into meaningful content strategy and deliverables (factoring in user needs, content requirement and content sources)
 Drive content review and planning process (reviewing existing web pages and assets for most current messaging, marketing effectiveness, and possible re-purposing)
 Works with stakeholders to define and plan content to be created, rewritten, repurposed, or removed.
 Establish content guidelines and editorial procedures for consistent brand voice and tone.
 Provide a strong customer and partner point of view for all content initiatives
 Work with web team to generate a detailed site content audit/inventory and evaluate content organization and presentation.

Asset Development:
 Ensure appropriate brand voice and tone and overall brand compliance.
 Manage end-to-end development and approvals of key assets to support corporate marketing, product & solution marketing, and field marketing requests

Communications Strategy:
 Support field marketing organization with new content for emails, promos and special events
 Edit contributions to relevant newsletters and create new strategies and content
 Guide the creation of promotional messaging for emails and collaborate on SEM strategy and implementation

ADDITIONAL INFO
• This is a 12 month, full-time, W-2 contract position located in Santa Clara, CA
• This position is not eligible for telecommute or offsite work

AQUENT is a firm that offers content design and development, marketing, and creative services solutions. For more than 20 years, we have helped provide outsourcing and staffing solutions to clients across the globe. We're a minority-owned business, committed to maintaining professional quality with a personal touch.

Marketing Analytics Product Owner/Manager : San Jose, CA : Talent Bridge/Temp-to-Perm

Mon, 13 May 2013 20:00:03 EDT

This role requires a deep understanding of marketing processes and their reliance on data. To be successful in this position, YOU must have a position on how future Marketing functions can be improved through the use of better/more accessible analytics and data. This is particularly true as the migration to a service-based business approach to product delivery drives some fundamental changes to Marketing across the organization.

This role will be a part of a broader team who has a charter to build a new marketing data platform to deliver on the challenges of a changing business model. In addition to partnering with a broad team to plan for the future capabilities this platform will deliver, this role will take ownership over ensuring that current capabilities are replicated and enhanced in the new environment.

Responsibilities:
• Work in a consultative manner with the broader Marketing organization to understand current marketing processes / functions in detail
• Partner with data teams to understand what data is currently available through a distributed set of platforms, and how that data maps to future capabilities
• Develop and maintain a library of metrics and calculations in the current, and how those metrics may change in the new
• Guide the development of Ad-Hoc analytical data environments
• Lead the collection of requirements to develop analytical datasets for consumption by various functional and business teams
• Guide the implementation of enterprise grade analytical tools to support marketing analytics teams (e.g. SAS, R, SPSS)
• Partner with Marketing Effectiveness and Marketing Operations teams to establish a BI/report distribution platform
• Establish analytics operations practices with technical teams to ensure analytical datasets are available, on-time and as expected
• Work with technical teams to develop data normalization routines to improve data quality
• Adopt a “customer-centric” approach to data and analytics deliver to better understand how business teams interact with data and analytics platforms

Qualifications/Requirements: 
• Familiarity with noSQL platforms (via HIVE or PIG) 
• Knowledge of data structures, with a working knowledge of database design  
• Business process and marketing communications & measurement.

ADDITIONAL INFO
• This is a 12 month, full-time, onsite, W-2 contract position located in San Jose, CA
• This position is eligible for full benefits including a low premium, zero-deductible health care plan, 401(k) plan, dental and vision.

AQUENT is a firm that offers content design and development, marketing, and creative services solutions. For more than 20 years, we have helped provide outsourcing and staffing solutions to clients across the globe. We're a minority-owned business, committed to maintaining professional quality with a personal touch.